Aveeno Baby Daily Lotion contains natural colloidal oatmeal blended with rich emollients to soothe and moisturize your baby’s delicate, dry skin. This naturally non-greasy formula absorbs quickly and moisturizes for a full 24 hours. It is hypoallergenic and fragrance-free, so it won’t irritate sensitive skin. It’s even gentle enough for newborns. Aveeno Baby Daily Lotion is pediatrician-recommended and can be used every day to help keep your baby’s skin soft, smooth and healthy-looking.